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The Empowered Author

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A post-social world for authors?

Happy 2025 to you all. This is my second attempt at writing this intro, the first one involved me ranting for 4 paragraphs about the egregious uses of AI across the book world, but I realised that this isn't the positive start to a new year you might need from me. Now, as someone who has been tracking and talking about the impact of technology and innovation on authors, books and publishing for over 15 years, I think it is safe to say that we are definitely having another period of rapid...

Hi Reader Firstly, thank you for signing up to Meet The Booktokers. The site has been live for two and a half months, and I am so happy that it is supporting publishers in lots of different ways. I have spoken to quite a few publishers, and the most common thing that you have told me is that you spend a huge amount of time finding the right booktokers for your campaigns. I am here to help! When booktokers sign up for Meet The Booktokers they provide a lot of information; the genres they love,...

Meet the cooktokers

Hi Reader, I hope you are well and enjoying BIG BOOK season, when publishers fill up the bookshops with their big titles hoping for Christmas success. I went to YALC (Young Adult Literature Convention) last week, which is part of Comic Con. It was incredibly inspiring seeing queues of readers getting excited about authors, bookish goodies and grabbing ARCs. I snaffled lots of books, including signed copies of The War of The Worlds graphic novel, illustrated by the brilliant Chris Mould, and...

Hi Reader, Happy Halloween, I didn't want you to miss out on grabbing some free spooky books today. You might fancy The Witchionary, an A-Z of magical terms sprinkled with spells and rituals. Every self-respecting witch needs one on their bookshelf. Request a free copy here. FREE SPOOKY BOOKS LOOKING FOR REVIEWS Gives newbie and beginner witches the guide they need to accompany them on their witchcraft journey. Fantasy/Non-Fiction Author: Deb Robinson Perfect to read for Halloween, this...

I have been following the publishing industry for over 15 years, in particular how technology has transformed it. So, perhaps that puts me in a decent position to say that I think a few really important things are converging - and I'm sorry to say, this seems to be at the expense of many traditionally published authors. Strap in. Last week, Ellen Person-Hagger wrote about the 'deflating' experiences some traditionally published authors can have. The reasons sound pretty familiar to me - one...

Hi Reader, Welcome to Meet The BookTokers! 🥳 This is my first ever booktoker newsletter, and as you'll see it has lots of free books for you to check out, some community info, booktoker tips, and a competition at the bottom. I am so excited that 400 booktokers have signed up to Meet The Booktokers in the first two weeks. Way more than I could have hoped for. A HUGE thank you to all of you. I really hope you enjoy this newsletter and get a sense of what you can expect from Meet The Booktokers....

Happy back-to-school, back-to-work-properly, oh it's gone a bit cold, and is that Halloween heading my way, season. Personally, I'm a big fan of Autumn and not just because I can put my cardigans back on, lols, but I feel renewed energy after the Summer. I also think it's exciting knowing that big Christmas books and their marketing campaigns are kicking off. Well, it's exciting for a book marketing nerd like me. I have been really busy over the summer putting the finishing touches to my new...

Reader, Welcome to Meet The BookTokers! 🥳 I am so excited to launch Meet The Booktokers community. I am so excited to launch Meet The Booktokers community. – Sam Missingham, Founder I am so excited to launch Meet The Booktokers community. I am so excited to launch Meet The Booktokers community. I am so excited to launch Meet The Booktokers community. I am so excited to launch Meet The Booktokers community. I am so excited to launch Meet The Booktokers community. BOOKS LOOKING FOR BOOKTOKERS...

A couple of months ago I saw a man saying that he was walking around Bristol city centre with a sandwich board of his wife's book cover hoping to drum up sales. Although he certainly deserves praise for supporting his wife, I'd be VERY surprised if he sold any books. Now, the two posts above caught my attention this month, and they reflect a very common issue that authors have about finding their readers (and then what to do with them). In marketing terms, what you are aiming to do is find...

I have been thinking about a former boss of mine who once told me that I had too many ideas and to stop filling his inbox with them. Bit of a slap in the face to be honest. That said, a more recent boss told me that I was her ideas person, which I found a lot more encouraging and motivating. I know you authors know the value of ideas, but also that they don't always arrive exactly when you want them, especially when you're trying to concentrate on your current idea. And, for some of us ideas...